Afterpay
❋ Art Direction, Design (B2B + B2C), Strategy, Design SystemsBack in 2019, I was hired by the very nimble CRM team at Afterpay on a freelance basis. I started as one of their first designers on the books, and over the years, I have watched the brand transform multiple times into a global fintech superstar,
I’ve led projects along the way, starting with B2C campaigns and then throwing myself into the B2B space, working alongside marketing, PR and brand teams. I was influential in introducing internal design team processes, which included bringing in Figma to formulate better internal design systems across the teams globally.
I’ve designed numerous emails, websites and thousands of ads (literally!), across digital and print mediums that have reached millions of shoppers globally.
I’ve created campaigns that have provided YoY% growth for Afterpay, who have continuously outperformed, making them one of the world’s biggest and most successful payment platforms.
EMAILS (B2C + B2B)When I first started freelancing for Afterpay, emails were my first focus. I was brought on as the company’s first email designer, responsible for designing emails for Partner Marketing, B2B Marketing and B2C Marketing. Over the years, I have produced over 400 emails, including B2C lifecycle journeys, all global B2B emails and various campaigns for brand launches and partnerships, and promotions.
