Afterpay
❋ Art Direction, Design (B2B + B2C), StrategyI’ve collaborated with Afterpay for over six years and the brand has transformed multiple times, cementing themselves as a leading global payments platform.
I’ve led projects along the way, primarily in the B2B space, working alongside marketing, PR and brand teams. I’ve designed numerous emails, websites and thousands of ads (literally!), across digital and print mediums.
B2B WEBSITEI designed the global B2B website and email series, created to support around 350K merchants around the world. Primarily, the website acted as an educational resource to help merchants let their customers pay over time, with integration support, case studies and general payment information.
The website contained 20+ pages, all designed to be responsive and were localised to AU, NZ, UK and US markets.
EMAILS (B2C + B2B)When I first started freelancing for Afterpay, emails were my first focus. I was brought on as the company’s first email designer, responsible for designing emails for Partner Marketing, B2B Marketing and B2C Marketing. Over the years, I have produced over 400 emails, including B2C lifecycle journeys, all global B2B emails and various campaigns for brand launches and partnerships, and promotions.
