Afterpay 10 Years

Overview

❋ Brand Identity, Art Direction, Digital

Afterpay turned 10 in 2024. With over 1 billion transactions globally, they have seen enormous growth. I was asked to create a brand for the celebration across invites, company swag and social media. A 10 year anniversary signifies aluminium so I created a series of ‘growth’ emblems out of aluminium material.