Deliveroo
Overview
❋ Creative Direction, Design, Strategy, Campaign
As part of my role as Senior Design Manager, I was responsible for creating and overseeing campaigns across the APAC market. Deliveroo’s 2019 Mass Comms campaign “Food Freedom” landed in Australia, including Melbourne’s busiest train station. I was responsible for for adapting and localising campaign imagery and creating hundreds of pieces of artwork across the platforms, stairs, escalators and walkways, as well as billboards across Australia’s capital cities.