FOX Sports LIVE
❋ Brand Identity, On-screen graphics, Design for Motion, Art Direction ❋ Agency: TILT Creative
Fox Sports LIVE was a sports channel, born out of a love of sports highlights from all around Asia. The channel reflected the raw emotion of sport through the lens of the spectator. Exciting, thrilling and unforgettable. The channel used vibrant colours and graphics inspired by the architectural form of the pitches, courts, stadiums that sports are played in.
The project included designing an identity for the channel based on FOX’s current guidelines, show opener, bumpers and various on-screen graphics.
Drawing inspiration from the formation of sport courts, stadiums and fields. Illustrative components such as lines
and shapes often intersect across various sport landscapes. The graphics were aimed to create excitement and adrenaline through fast cuts, vibrant colours and dynamic transitions.
