FOX Sports LIVE

Overview

❋ Brand Identity, On-screen graphics, Design for Motion, Art Direction
Agency: TILT Creative

Fox Sports LIVE is a brand new channel, born out of a love of sports highlights from all around Asia. The channel had to reflect the raw emotion of sport through the lens of the spectator. Exciting, thrilling and unforgettable.

Drawing inspiration from the formation of sport courts, stadiums and fields. Illustrative components such as lines

and shapes often intersect across various sport landscapes. The graphics were aimed to create excitement and adrenaline through fast cuts, vibrant colours and dynamic transitions.