The Wall Street Journal
❋ Design Direction, Campaign Rollout
A suite of digital and print advertising creative developed for Dow Jones and The Wall Street Journal, supporting its Corporate Subscriptions offering.
The project involved designing paid media and display advertising, including animated HTML banners, to drive awareness and lead generation among enterprise decision-makers. Creative was tailored across key audience segments, including Finance, HR and Healthcare, while maintaining a consistent visual language aligned with Dow Jones' refreshed brand identity and digital experience.
The result was a flexible, cohesive advertising system designed to work across multiple formats, platforms and audiences.
The campaign involved multiple creative iterations, exploring different messaging, visual treatments and layouts across a range of digital and print formats. Each execution was refined to suit its audience and placement, while maintaining a consistent visual identity across the broader campaign.
The campaign also extended into print, with three ad formats developed for placement within The Wall Street Journal newspaper and street furniture. Each execution adapted the campaign's visual identity and messaging to suit different print dimensions, creating a consistent and recognisable presence across the publication.
